What is UX?
User experience (UX) is mainly the interaction between a user and any system and how the user feels while using it. It might be a mobile application, a website or even a product. The main goal of UX design is to create a seamless experience for optimum user satisfaction.
How to achieve the optimum user experience?
There is no right answer for this question. Each and every user experience is unique and different, depending on the product and its users. In order to achieve the optimum UX, you must know your users very well. This brings us to the UX process and its stages. Usually designers jump to solutions when they face a certain problem. However, the correct way is to identify the problem.
The UX process:
- Empathize: Knowing your audience.
- Define: Analyzing the problem and users needs.
- Ideate: Brainstorming possible solution(s).
- Prototype: Creating a representation to your solutions.
- Test: Testing on users and getting feedback.
After finishing the UX process and performing several iterations to get the best results. It's clear that having a solid UX design plan is surely effective. Moreover, improving the usability and accessibility of your product will definitely enhance your business.
“Design is not just what it looks like and feels like. Design is how it works” - Steve Jobs
Why is UX important and how it affects your business?
Here are 5 reasons why good UX design is important for your business:
1. Helps your product to stand out.
When you have good UX, your product will be easily recognized, and it will surely stand out among your competitors. Consequently, your UX design is more important than the product or its price.
2. User retention.
By having an effective UX, your regular users will turn into loyal customers. Applying small enhancements to your product will keep them always coming back for more.
3. Its cost-effective (ROI)
Revamping poor UX can result in a high return of investment (ROI) boosting your business success.
4. Users get attached.
For example, if you had a hard time using a certain website or mobile app, chances that you will use it again is very low. However, if you have a functional UX with an easy navigation system users will stick longer and get attached to your product. Thus, it's key to have UX that helps you reduce bounce rates and keep your users active on your product longer.
5. Help your conversion rates.
As mentioned before, converting users into loyal customers due to good UX will improve your conversion rates, and when you improve your conversion rates, you can increase your revenue and profits.
In addition to what was mentioned above, if your users are able to complete their tasks as quickly as possible, it will leave a pleasant impression one of which they will happily talk about to their friends and family, proving that UX matters. To conclude, UX is the foundation of your business success.